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A Beginner's Guide To Buying Great Coffee
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A Beginner's Guide To Buying Great Coffee

  • October 29, 2024
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45 comments
  1. @jameshoffmann says:
    October 29, 2024 at 11:02 am

    At 3:10 I made an error because I missed that the supermarket bag of Union also has a roasted on date. In my defence, when shooting the talking part of the video the cardboard bottom was covering that bit and I didn't realise it was there. I should have picked it up when we filmed the additional shots. The point about supermarkets highlighting how long a product has left, rather than how old it is, still stands but my mistake is unfair to Union Hand Roasted, who are lovely people, pioneers of relationship coffee buying, and great roaster so go check them out: https://unionroasted.com/

    Reply
  2. @LUC66631 says:
    October 29, 2024 at 11:02 am

    Bloody hell , i just want some no bitter tasty coffee and do not want to apply for a job with the CIA for decoding all those coffee crap writing on the pack . ๐Ÿคฎ๐Ÿคฎ๐Ÿ‘Ž๐Ÿ‘Ž

    Reply
  3. @LUC66631 says:
    October 29, 2024 at 11:02 am

    3:09 What are you talking about ? The roast date is also on it ( just under roasted by James) Do you think we can not pause a bloody clip ? ๐Ÿ™„๐Ÿ™„๐Ÿ‘Ž๐Ÿ‘Ž๐Ÿ‘Ž๐Ÿ‘Ž

    Reply
  4. @jacintocho645 says:
    October 29, 2024 at 11:02 am

    Hi James why do you say country names like French roast doesnโ€™t mean anything๐Ÿ’๐Ÿป? If thereโ€™s a many kind of agtron color numbers related to those names, Italian and French are very dark roast colors. The video is very good by the way ๐ŸŽ‰ congrats ๐Ÿ˜Š

    Reply
  5. @avidreader100 says:
    October 29, 2024 at 11:02 am

    You described many characteristics and asked what more. I don't know if this helps. While selling tea in the highway side shops in India, they promote a 4 hour tea. Implying the cheer it generates would last 4 hours. For the truckers patronizing them, the typical break is after 4 hours of driving. It is more of a stimulating word than any measured attributes
    Students preparing for the long haul before exams also like such phrases implying how long it will keep them awake.

    Reply
  6. @seek3n says:
    October 29, 2024 at 11:02 am

    I enjoy watching all your video and feel like a bad review ๐Ÿ˜‚๐Ÿ˜…

    Reply
  7. @Sonic-gy7kq says:
    October 29, 2024 at 11:02 am

    Coffee and weed addicts (can say Iโ€™ve been both – only drink coffee now) have SO many similarities. The volatile organic compounds, the freshness being the most imperative factor, and the majority of people not understanding how taste and freshness are important. ๐Ÿ˜‚

    Reply
  8. @Sonic-gy7kq says:
    October 29, 2024 at 11:02 am

    Step 1. Buy the cheapest black coffee. Step 2. Brew it. Step 3. Drink it.

    Reply
  9. @restlessmind5770 says:
    October 29, 2024 at 11:02 am

    Bon Cafe from Thailand

    Reply
  10. @MrMockigton says:
    October 29, 2024 at 11:02 am

    i have been drinking all sorts of coffees from the age of 14 on, and i always went back to drinking my cheap pad machine coffee. there might be hundreds of better coffees around, but i simply enjoy the simplicity of not having to experiment, grind my coffee by myself, make exact measurements, let it go for the right amount of time with the right amount of water temperature… it just seems like such a hassle.

    call me a neanderthal ๐Ÿ˜€

    Reply
  11. @Zevonfan524 says:
    October 29, 2024 at 11:02 am

    I remember watching this when I just started my coffee journey. It was immensely helpful.

    Reply
  12. @sonofgod031 says:
    October 29, 2024 at 11:02 am

    are those flavor notes came from the taste of the coffee? or the aroma off the roasted whole beans?

    Reply
  13. @mylolita says:
    October 29, 2024 at 11:02 am

    Evening James!

    Donโ€™t know much about coffee but just know I LOVE DRINKING IT!

    Could I ask your opinion? I love the Baytown Coffee Company and their Boggle Hole roast. Ever tried it? Itโ€™s my fave and would love your opinion!

    Keep on brewinโ€™! โ˜•๏ธ

    Reply
  14. @DykyKryl says:
    October 29, 2024 at 11:02 am

    Mr Hofmann, why do not you advertise coffee produced by your company on your channel ?

    Reply
  15. @j.t2310 says:
    October 29, 2024 at 11:02 am

    3-5 ranking is so arbitrary, country of origin etc… so much smoke and mirrors or should we say roast and mirror like coffee machines๐Ÿ˜‚

    Reply
  16. @j.t2310 says:
    October 29, 2024 at 11:02 am

    So coffee is more pretentious than I ever knew! โค๐Ÿ˜‚

    Reply
  17. @ronnyskaar3737 says:
    October 29, 2024 at 11:02 am

    What is washed coffee? Is some coffee dirty? Another thing: me and a friend have an argument: he says coffee for filter and espresso are different coffees. I say it's not necessarily, it's just different ways of brewing. What is correct? Thanks for a grest channel.

    Reply
  18. @AntoninJezek says:
    October 29, 2024 at 11:02 am

    I appreciate this guy is both the expert in coffee and he's not a snob telling me that my preferences are not refined enough. Thank you for making me more interested in coffee without pushing me into things I don't like!

    Reply
  19. @greggbrown8137 says:
    October 29, 2024 at 11:02 am

    What is the best kind of coffee grande to get?

    Reply
  20. @cho4d says:
    October 29, 2024 at 11:02 am

    Interesting you talk about seasonality and looking out for places that change their offerings. I noticed an Aldi near me stocked a brand of coffee for like… 2 months only. By a country mile the best coffee i ever had from a supermarket. And the medium dark was actually medium dark. I think James might be on to something ya know.

    Reply
  21. @emeraldplatypus9870 says:
    October 29, 2024 at 11:02 am

    Certain tasting notes sometimes are in-and-of themselves unpleasant. Someone I know had had many coffee's, many ways, and all the ones she dislikes have tasting notes of hazelnut- apparently it tastes like cigarette ash to her. So if you dislike a flavour profile, it might be due to a certain tasting note and you can avoid it.

    Reply
  22. @fullalbums5675 says:
    October 29, 2024 at 11:02 am

    I tried "fermented fruit" tasting abominations multiple times, to me it's like a fermented trash juice mixed with ash

    Reply
  23. @RaynosFAA777 says:
    October 29, 2024 at 11:02 am

    An interesting note, here in Japan it is extremely common for just about all specialty coffee to specify the roast level on the bag.

    Reply
  24. @Therealbajanprince says:
    October 29, 2024 at 11:02 am

    Question I am very new to the coffee world and I shall be getting an expresso machine .if I like more of a flavored coffee, like a French vanilla or caramel. What brand would you suggest?

    Reply
  25. @arguitnick7943 says:
    October 29, 2024 at 11:02 am

    4:56 โ€œโ€ฆgrinding coffee is one of the great pleasures of lifeโ€ฆโ€ Should be immortalized in stone!

    Reply
  26. @thecoffeenewsletter says:
    October 29, 2024 at 11:02 am

    Very informative! Fresh is always best, also an specialty coffee lover right here! Great video

    Reply
  27. @mohs1nsha1kh says:
    October 29, 2024 at 11:02 am

    Very Informative

    Reply
  28. @gatblau1 says:
    October 29, 2024 at 11:02 am

    I often make the mistake of blindly buying a bag of ground coffee at a department store based on the look of the package and ending up with a bag of coffee that tastes like dirt. I need to stop doing that.

    Reply
  29. @TheresaREAberilla says:
    October 29, 2024 at 11:02 am

    Even the richest in The Philippines has to deal with Nescafe granules!!! KOFFIE is really a previledge!

    Reply
  30. @TheresaREAberilla says:
    October 29, 2024 at 11:02 am

    Lately, I purchased Senseo & Illy coffies at carrefour, and when I tasted them, I never knew that I wished I had my "strong" LIDL KOFFIE!!!I was never content with the coffie I purchased from shops!!! My best "koffie" was the ones my mother brewed from rice granules, in The Philippines!

    Reply
  31. @ShashiTiwari-mw5hn says:
    October 29, 2024 at 11:02 am

    Buying coffee beans ๐Ÿ‘Œ

    Reply
  32. @joshualloyd4275 says:
    October 29, 2024 at 11:02 am

    Maybe some discussion abput anerobic, wine process, and honey process and how that affects flavor. Assuming it eill probably just fall under the fermented fruit flavors.

    Reply
  33. @nathankindle282 says:
    October 29, 2024 at 11:02 am

    I have really bad GERD, so I have to stay away from really acidic coffee, that or drink very little of it

    Reply
  34. @stanpaponov says:
    October 29, 2024 at 11:02 am

    The whole video I was waiting for you to try them

    Reply
  35. @tfibacon854 says:
    October 29, 2024 at 11:02 am

    5:25 well shit, my coffee says south America and India and east africa…. that's yikes innit LMAO

    Reply
  36. @macdaddymcgrady says:
    October 29, 2024 at 11:02 am

    Great, I thought I was doing ok with ground levazza and an aeropress or cafetiรจreโ€ฆ but now I need to buy whole bean and get a coffee grinderโ€ฆ ๐Ÿคฆโ€โ™‚๏ธ

    Reply
  37. @maymon207 says:
    October 29, 2024 at 11:02 am

    Hello from Burma. I love coffee from Chin, Ywa-Ngan and Pyin-Oo-Lwin/Naung-Cho regions of Burma. My preference is nutty, full-bodied taste. But I also enjoy interesting fruity varieties.

    Reply
  38. Anonymous says:
    October 29, 2024 at 11:02 am

    I prefer the numbers on the bag rather than the"light" or "medium" or "roasted for". The numbers work much better to find the coffee I like across brands and types. The "medium" and "roasted for" are too vague for me.

    Reply
  39. @xZeroOffical says:
    October 29, 2024 at 11:02 am

    In my local supermarket (Sweden) I can find very few coffee brands that have roast date stamped on. To my surprise, Lavazza was not one of them. I used to think high about Lavazza, but now, not so much. I'm lucky to be able to find coffee that was roasted within last 30 days which is reasonably fresh.

    Reply
  40. @diegomacera33 says:
    October 29, 2024 at 11:02 am

    Usually organic tastes better and richer in minerals

    Reply
  41. @AlexandraStadium says:
    October 29, 2024 at 11:02 am

    All I hear is snob,snob snob.

    Reply
  42. @AbduulBasit says:
    October 29, 2024 at 11:02 am

    โค๏ธ

    Reply
  43. @danielnadar75 says:
    October 29, 2024 at 11:02 am

    Well Iโ€™ve been using a speciality coffee from Blue Tokai (India) from almost 2 years now and I tried lots of their roasts and got some preferences too but after watching this video I can now decode each bag of coffee they have! I feel like a pro already! Thank you and you are amazing as always โค

    Reply
  44. @luthesouza says:
    October 29, 2024 at 11:02 am

    I buy from a local roaster here in Brazil, it says in the label the farm where it was grown, the processing, flavour notes, roast date and roast intensity. Awesome coffee!

    Reply
  45. @lastcathar says:
    October 29, 2024 at 11:02 am

    is manic over-gesturing maybe a sign of too much caffeine??

    Reply

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